Why the problem usually starts here
Most UK bedrooms overheat for one of three reasons: heat built up in the loft above the ceiling, sunlight pouring through unshaded windows during the day, or warm air that has nowhere to escape at night. Cooling kit is the last line of defence rather than the first. A loft that sits at 40°C in August will keep the room above it warm well past midnight, no matter how powerful the air conditioning underneath.